Design of the first packagings, ahead of the brand’s launch.
A project built around three focuses: skincare made from organic French vegetables — a first on the market —, a dual in & out hydration approach, and the creation of a new brand identity.
The work centered on the ingredients, using the in & out concept to create a strong typographic system — impactful on shelf and adaptable across formats.
The overall direction aimed to modernize the perception of French agriculture through a bold, graphic language.