I love pan con tomate — but only when it’s done right: ripe tomatoes, good bread, real olive oil.
Design works the same way. Without the right ingredients, it doesn’t hold up — no matter how it looks.

For over ten years, I’ve been creating visual identities and art direction for lifestyle brands, with a constant focus on coherence, meaning, and the overall brand experience. My approach is both intuitive and precise. Every visual decision is intentional — aesthetics matter, but never without purpose. I aim to create design that is both visually striking and strategically effective. I pay close attention to clarity, consistency, and detail. I work with brands that care about doing things well — and doing them thoughtfully.