Une femme portant des lunettes de soleil et un vêtement coloré mange une part de pizza en terrasse extérieure. Il y a des parasols, des tables, des chaises et des vélos en arrière-plan.

👀

Hello, I’m Caroline.

I love pan con tomate, but only when it’s done right: ripe tomatoes, good bread, real olive oil. Design works the same way. Without the right ingredients, it doesn’t hold up, no matter how it looks.

For over ten years, I’ve been creating visual identities and leading art direction for lifestyle brands, with a focus on coherence, meaning and brand experience. My approach is both intuitive and precise: every visual choice has intention. Aesthetics matter, but never without purpose.

I aim to build design that is visually striking and strategically effective, with clarity, consistency and care.

LET’S TALK.

fouriercaroline@gmail.com

WHAT I DO

I guide brands from idea to identity,
combining brand leadership, visual direction and design systems to make each project feel real, distinctive and alive.

BRAND
LEADERSHIP

Creative direction

Brand strategy

Team management

Creative project management

Budget and production oversight

Creative workshops

ART
DIRECTION

Curation of visual references and moodboards

Creative concept development

Visual storytelling

Brand image development

Photoshoots and campaign supervision
(print, TV, OOH, digital)

Direction of photographers, stylists,
set and motion designers

Prooduction follow-up

GRAPHIC
DESIGN

Logo

Brand identity

Brand design system

Webdesign

Packaging and Print

Apparel design

clients

I like working with people who do things with meaning, who care about what they create and how they do it.
My approach blends lifestyle and strategy to build brands that feel real, coherent and distinctive. Over the years, the brands I’ve helped shape have grown naturally into who they were meant to be.

SHINE | RESPIRE | ANGARDE | PERPÈTE | CULTIV | UBER | ACCOR | CHEEEEESE | DRAGON ROUGE | MY LITTLE PARIS | COLOMBUS CAFÉ |

A few more things

Ceramics, food, music, yoga and surfing fuel my creativity and shape how I approach design.
I see each project as a journey, a complete brand experience crafted with the same care I give to the details that make an experience memorable.