I love pan con tomate, but only when it’s done right: ripe tomatoes, good bread, real olive oil.
Design works the same way. Without the right ingredients, it doesn’t hold up, no matter how it looks.

For over ten years, I’ve been creating visual identities and art direction for lifestyle brands, with a constant focus on coherence, meaning, and the overall brand experience. My approach is both intuitive and precise. Every visual decision is intentional, aesthetics matter, but never without purpose. I aim to create design that is both visually striking and strategically effective. I pay close attention to clarity, consistency, and detail. I work with brands that care about doing things well and doing them thoughtfully.