SHINE

“Business Banking doesn’t have to be ugly’ – JB Sciandra - Shine CEO

For a highly traditional trade show, a bold creative direction was developed for Shine — fully aligned with the brand’s identity. The booth was entirely yellow — Shine’s signature color, and an unexpected choice in such a conservative setting. This made it a clear visual signal, standing out immediately among the usual corporate tones.

Team
Copy : Tom Drechou
Graphic Design : Gaëlle Belleil
Art direction : Caroline Fourier

Year
2024

Every element, from layout to giveaways, was designed as part of a consistent, recognisable system — direct, desirable, and unmistakably Shine. A series of objects was created for the event and quickly snapped up, generating strong engagement and a high volume of qualified leads. To extend the visibility, a set of visuals was produced from the event materials. Shot on film with a compact Kodak camera, these raw, spontaneous images echoed the brand’s aesthetic on social media with clarity and intent.

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