The visual style relies on bold use of flash, vibrant styling and decor, and meticulously composed images. The entrepreneurs truly "Shine." Every detail is crafted to reflect Shine’s impact on their daily lives: making things easier. The creative direction was managed from start to finish: moodboards, set design, styling, makeup, and coordination with the production team. Photographer Marine Billet was chosen for her sunny and spontaneous perspective, perfectly aligning with the project’s intent. She captured an image of Shine that's professional, human, and vibrant.