PERPÈTE
Perpète offers well-designed children's clothing built to “Perpète”. From the start, I supported the founders in creating a strong brand that reflects their commitment to the planet.
Team
Photographe : Julie Perrot
Year
2018 - 2021



Inspired by the nostalgia of our childhood, we blended our memories with bold visual codes. Naming, logotype, visual identity, e-commerce site, creative direction for collections, printed materials: I guided the brand across all aspects of its image.



I had the opportunity to extend the visual identity across all pages of the e-commerce site. To showcase the product visuals, the site was designed to be simple and spacious, with striking graphic elements.


For the first collections, I also worked with the founders on developing their brand DNA, thinking about the design of the products and, more concretely, creating the visuals.




