Shine
Initially, Shine primarily targeted freelancers with the goal of simplifying their daily lives. Since then, our positioning has evolved, and we’ve expanded our focus to small and medium-sized businesses. It became essential to rethink our visual identity, which was originally more childish, transforming it into a desirable brand seen as an essential tool for entrepreneurship.
Client
Shine
Team
Photographe : Marine Billet
Year
2023
Together with the team responsible for the rebranding, we aimed to add more maturity and confidence while preserving our joyful and authentic DNA. The name "Shine" naturally made sense, as our mission is to help professionals shine.
This vision is what I wanted to convey through all of the brand’s touchpoints.
I chose to keep colorful and joyful visual elements, but with a more mature, modern, and assertive approach.
This is reflected in a bright artistic direction, featuring happy entrepreneurs photographed with a flash, realistic illustrations that reinforce our messages, bold color choices, and elegant typography.
Like a recipe, these brand elements are carefully measured on each platform to convey a bright, confident, premium, and facilitative image of our clients' professional lives.
Through this rebranding, we modernized the brand’s image, making it more lifestyle-oriented, while preserving the essence of its mission: to help professionals shine, whether they are freelancers or small and medium-sized business owners. This project reflects my approach to design, blending meaning and aesthetics to create a memorable and impactful visual experience.
BACKSTAGE
ALL PROJECTS
Shine - Art direction
Shine - Event
Shine - Website
Angarde - Branding
Respire - Branding
Perpète - Global identity
Shine - TV campaign